Victoria’s Secret introduced the the world's first full-coverage uplift bra in their store at the The Grove in Los Angeles on August 1st. Super Models Heidi Klum and Marisa Miller made the presentation for the press and, later in the day, welcomed the public inside for a “Be a Victoria’s Secret ‘IT’ Girl” photo opportunity with them.

No...the super models did not appear in the new skivvies. They were fully dressed in "IT" Girl T-shirts while they sang praises to the new product and pointed out the advantages the undergarment has over ordinary full-coverage bras with a nod to the new technology that has made it all possible.

The Body by Victoria Full Coverage Uplift Bra is designed for full-
chested women but comes in sizes to fit just about everyone: 34A to 38DD. Large size bras traditionally have been more about support and less about aesthetics in the past. Victoria’s Secret has broken with old ways and brought style, color and sexiness, along with support, to the ample breasted and underserved. It's about time.

The bra is pretty, without giving up its practical function, light weight and very comfortable. The price range is competitive at $38.00 to $45.00. The Body by Victoria Full Coverage Uplift Bra is now available in V.S. stores and online.

The Full Coverage Uplift Bra is an "IT" bra for every "IT" Girl and will round out any lingerie collection where "IT" will most certainly become a favorite.

LINKS:
http://www.victoriassecret.com/